Cisco redefined this industry with a laser focus on client experience and well integrated audio visual components in their Telepresence product. Why is Cisco's Acquisition of Tandberg Important?Īlmost single handedly, Cisco created a new product space in a small industry (the Video Conferencing Industry) by launching Telepresence. Addressing this significant shortcoming in their product strategy, Cisco acquired Tandberg in October, 2009.
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During this time, Cisco Systems of San Jose, California began to popularize a new higher quality video conferencing experience they defined as "Telepresence."Ĭisco, without creating a full product line, soon found that high quality board room style Telepresence video systems needed to be able to connect well with everyday conference room video systems in large organizations.
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Over the next two years, Tandberg/Codian expanded their networking products and improved on the integration between video endpoints, control tools, software and their MCU's. Tandberg had a similar but less successful product line at the time of the merger and so Codian and Tandberg as a combined company created an organization that both manufactured good video conferencing systems for users and also good multipoint control systems for the network core. Codian had been a successful startup that manufactured a unique and successful line of multipoint conferencing systems prior to their acquisition by Tandberg. Tandberg acquired Codian in September of 2007. Tandberg, on their own, developed a broad line of video conferencing products for conference rooms and they had some modest success in creating their own multipoint conferencing units ( MCU's) as well. Although Norwegian, Tandberg maintained a North American headquarters in Virginia for many years. One of the leading video conferencing manufacturers between 20 was a Norwegian company called Tandberg. Tips and Training > Definitions > Tandberg What is Tandberg?
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